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Wordmark
Wordmark
Wordmark
A Wordmark logo uses only the full company name or brand name for the entire design of the logo. This is often paired with a distinctive typeface and colour pallette as these 2 aspects are the key characteristics of a wordmark logo.
Examples
Cadburys
Coca Cola
Disney
Ebay
Stripe
Yahoo
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Lettermark
Lettermark
Lettermark
Lettermarks consist of a single or a small handful of letters which most often are the abbreviated letters of a company name. Lettermark logos can either be simplistic in design, or consist of a complex, more detailed design.
Examples
HBO
H&M
DKNY
CNN
BBC
NASA
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Monogram
Monogram
Monogram
Monogram logos are very similar to lettermark logos, however they often overlap or interlace with other abbreviated letters. This creates a logo which looks more like a single symbol as opposed to a handful of letters.
Examples
Gucci
Under Armour
NY
Yves Saint Laurent
Volkswagen
Giorgio Armani
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Brandmark
Brandmark
Brandmark
Brandmark logos are by design intended to be instantly recognisable. They usually consist of a simple icon design which people will instantly associate with a particular company. Think Nike… A swoosh. Twitter… A bird. Instagram… A camera
Examples
Apple
Pepsi
Twitter
Mitsubishi
Target
Nike
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Combination
Combination
Combination
Combination Mark, as the name implies, consist of both an icon and a lettermak. When creating a combination mark logo it is important to take great care in ensuring that the design of the lettermark and symbol both work together and compliment each other.
Examples
Burger King
Doritos
Pizza Hut
Puma
Taco Bell
Toblerone
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Emblem
Emblem
Emblem
Emblem logos look distinctively traditional, often containing an icon and text. Unlike combination logo’s which also have an icon and text, emblem logos look more like badges, usually having a border and are often in the shape of a circle or a crest.
Examples
Harley Davidson
Lamborghini
Porsche
Starbucks
Stella Artois
Warner Bros.
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Abstract
Abstract
Abstract
Abstract logos are similar to brandmark logos, but more complex and place less emphasis on being recognisable. They can often use more complex shapes and colours to create certain messages in which will convey to the audience.
Examples
Mastercard
AirBnb
NBC
PlayStation
BP
Olympics
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Mascot
Mascot
Mascot
Mascot logos contain a character which represents the company or brand. The character is most often an illustration and can also sometimes be placed alongside a lettermark or wordmark.
Examples
Michelin Man
Pringles
KFC
Kelloggs
The Laughing Cow
Wendys